Course teached as: B006006 - RETAIL MARKETING Second Cycle Degree in MANAGEMENT AND BUSINESS ADMINISTRATION Curriculum MARKETING
Teaching Language
Italian
Course Content
The course aims to analyze the recent evolution of the industry-distribution relationships and takes into account the marketing management approach of industrial firms and retailer along the distribution channel.
R. Sbrana, A. Gandolfo, Contemporary Retailing, Giappichelli Editore, Torino, 2007.
G. Aiello (a cura di), Davanti agli occhi del cliente. Branding e Retailing del made in Italy nel mondo, Aracne 2014.
Learning Objectives
The course aims to analyze the recent evolution of the industry-distribution relationships and takes into account the marketing management approach of industrial firms and retailer along the distribution channel.
Prerequisites
Economia e gestione delle imprese.
Internazionalizzazione delle imprese.
Marketing.
Teaching Methods
75 hours (60 hours of lectures + 15 hours of seminars/project work)
Further information
n.d.
Type of Assessment
Written Assignment. Oral exam. Case Analisys.
Course program
The course aims to analyze the recent evolution of the industry-distribution relationships and takes into account the marketing management approach of industrial firms and retailer along the distribution channel.